It’s a digital age. Most of us are connected to the outside world through some form of electronic media whether its email newsletters or social media like Facebook and Twitter.
Montana TU has traditionally relied on print media to communicate with our membership. However, electronic media can be a valuable tool for communicating with membership and the public in general. A recent Missoulian article emphasizes the failure of traditional media to communicate the risk of aquatic invasive species with young people. This article highlights the changing way in which people consume information. Montana Fish, Wildlife & Parks needs to improve its communication with the public (particularly young people) and so does Montana Trout Unlimited. Getting more good quality information out to more people in the ways that are most useful to them will only benefit the resource we are working to protect.
In the coming months we will be working to improve our electronic media communication. We will be increasing the information shared on our social media platforms – Facebook, Twitter & Instagram. The Trout Line will be available in a user-friendly electronic format and we will be asking members how they want to hear from us.
And for those of you who want to continue getting hard copies of newsletters via post, don’t worry. We will be happy to accommodate you. We want to embrace our conservation mission by reducing the amount of paper we send to folks who are happy to connect with us online. We realize that with nearly 4,500 members across the state, there is no single way to exchange information.
It will take some trial and error to find the right mix of traditional and electronic media, but in the end we hope to improve the flow of communication from MTU to you.
Missoula, Montana, May 8, 2017 – Montana Trout Unlimited, which represents more than 4,300 conservation-minded anglers, organized among 13 TU volunteer chapters in the state, will have new professional leadership. After 23 ½ years as executive director, Bruce Farling is stepping down and into semi-retirement. He is being succeeded by David Brooks, who for the last year has served as the organization’s conservation director.
“The entire Montana Trout Unlimited State Council is excited for David to continue his excellent work with Montana TU in his new position as executive director. He is keenly aware of and committed to our conservation priorities. We believe he will pick up where Bruce Farling is leaving off in continuing the success of our organization,” said Chris Schustrom, Montana TU State Council Chair.
Brooks, an environmental historian, PhD and inveterate angler and hunter, will be stepping in to lead TU’s Montana grassroots members. Montana TU’s mission mirrors that of its national organization: Conserve, protect and restore Montana’s coldwater fisheries and their watersheds. Besides advocating for protection of habitat, streamflows and water quality, Montana TU and its volunteers organize and implement habitat restoration projects, manage programs focused on conservation and angling education for adults and kids, and advocate for maintaining Montana’s best in the nation statutes and rules for recreational access to rivers and streams. Formally chartered in 1964, Montana TU is one of 37 Trout Unlimited state councils across the nation.
“Over 50 years of conservation successes in keeping Montana’s waters clean, clear, and cold speak to the stellar leadership Montana TU has been fortunate enough to have in Bruce Farling, and now in David Brooks. Our continued efforts defending Montana against harmful mining proposals, restoring thousands of miles of rivers and streams, and engaging the next generation of angler conservationists are in good hands with our network of grassroots volunteers, Montana TU and national TU staff in Montana,” continued Schustrom.
Brooks leads a five-person staff headquartered in Missoula. He can be reached at email@example.com, or at (406) 543-0054. Montana TU’s website and Facebook page can be accessed at www.montanatu.org.
Support Montana Trout Unlimited during Missoula Gives 2017!
Missoula Gives is a 24 hour fundraising event that challenges nonprofits to use social media to expand support for their organization. You can show your support through our Missoula Gives fundraiser portal. The fundraiser launches at 6pm Thursday, May 4th and closes 6 pm Friday, May 5th. The money we raise is invested in the State of Montana to protect, conserve and restore coldwater fisheries and watersheds.